About

Product designer blending craft, systems thinking, and behavioral design to shape tools that drive action and build trust. I’ve led UX strategy across fintech, AI, and hospitality platforms, from handheld POS to automated loan approvals, bringing clarity to complex workflows. My background spans startups and scaled orgs, where I move seamlessly between strategy, storytelling, and execution. I design with intent, always aiming to reduce friction and elevate everyday interactions into meaningful moments.