About

Product designer shaping clear, high-impact tools through craft, systems thinking, and behavioral design. I've led UX across fintech, crypto, AI, and hospitality, simplifying everything from table-side orders to automated loan approvals. With experience in both scrappy startups and scaled orgs, I move fluidly between strategy, storytelling, and execution to turn complexity into confident action.

01. SpotOn

SpotOn is a restaurant platform offering handheld and station POS, staffing, and payroll tools for fast-paced teams.

I led design across POS systems, collaborating with engineering and field teams to streamline ordering and checkout. Redesigned tab flow cut transaction time by 10s and raised card-on-file usage to 30%, generating $12K more in monthly tips at pilot bars.

02. Tala

Tala is a global fintech platform offering credit, crypto, and payments to underserved markets.

I led design for the LATAM crypto wallet, using Stellar on/off ramps and an AI assistant to onboard first-time users. Reached 1M users in 6 months, expanding Tala’s footprint in digital assets.

03. HappyMoney

Happy Money is a lending platform that helps people pay off credit card debt using behavioral design and automation.

I led the end-to-end design of the lending funnel, partnering with product, marketing, and data to reduce drop-off and build trust. Key launches like Direct Card Payment and auto income verification boosted completion by 22% and drove $6.4M in monthly conversions.

04. loanDepot

loanDepot is a digital mortgage lender focused on simplifying home loan applications through automation and verification tools.

I led the redesign of the mortgage funnel, using inclusive UX to reduce processing time by 5 days, lower abandonment by 19%, and boost team velocity by 30%.