Design lead on funnel redesign, launched Direct Card Payment (DCP), automated income & employment verification process.
Mortgage app
Led redesign of loan funnel by implementing emotional design and WACG guidelines. Built design system for mobile and web experience.
Enterprise portal
Design lead for internal innovation challenge, conducted UX audit and competitive analysis to solve user problem, hosted workshops to guide team to prioritize product decisions efficiently.
Accounting app
Developed information architecture, UX / UI flow and prototype. Improved UX & interaction design for mobile app.
